First off you need the music, it may be from a customer, it could be from a friend, it may be yours. The music will inspire your music video production; be it the story, visuals, theme, all the above or something that has nothing to do with the song but still functions. With the genre of music you'll be aware of conventions; some you might want to follow.
Instead of relying on graphics to save your tail, work hard that you don't have to spend a substantial chunk of your budget filling holes in the movie with graphics to make sure you have enough b-roll, photography or stock footage. Shame on you in case you do not write it so that you can be more profitable in the edit process if you have control of the scriptwriting process.
You could be tempted to cut costs and use this unethical, little camera which you picked up at a yard sale, but you are going to need to hire a team unless you would like to look like a small town mom-and-pop thrift store. Like all advertising, the quality of your video will represent the caliber of your company. their website You don't want to come off as a pixilated firm with crappy quality.
Determine your objective before you create a video. It's to get sales or leads? Will it be a tutorial to teach an piece or a process? Then determine your personality; will it be irreverent, funny, or matter of fact and business like. Make certain you make an outline of the content that before you begin shooting it you're going to include. The easiest way to make a video is to use video production software. Although the video software is very expensive, there are some alternatives which are rather inexpensive.
Make sure that you have a person doing the speaking with two auxiliaries to support him/her, if you have included people in your video. Any more than the movie and that will sound like a string of testimonials. However, by putting emphasis on a single individual, like this you can give the audience a character to recall and relate to.
3)Timing is everything. Limit your video. Anything longer will bore the college coach. Bear in mind, you will need to catch his attention in a period of time. Would you want to see a commercial for more than 5 minutes? Probably not. As advice interesting and action packed as you can, try to make the movie.
3)Take your time. Bear in mind, the video does not have to be filmed in 1 day. It might take a couple of sessions to get all the shots that are correct that you need.
Even more important may be introducing a customer to the choices that they are opened for by efficient preparation. Using the media for multiple purposes is good for them, their business or organization, their livelihood, and your picture. Think of it as being green.